I spent twenty years on the commercial side of television — at Fox Networks Group and The Walt Disney Company — building creative initiatives, partnerships, and revenue models in complex and competitive environments.
I was the person inside the broadcaster who understood what had value, how to sell it, and how to convince someone to pay for it.

I introduced the concept of branded content and television entertainment in Italy, worked with the country’s leading media agencies and global brands, and led commercial development strategies on a multimillion scale. I learned to read patterns, decode impossible briefs, and build proposals from scratch under pressure.

Today I do the same for companies that are growing but do not yet have a structured marketing and commercial function, as well as for media and entertainment ecosystems. I step in, identify where value and attention are being lost, and build the commercial story the company uses to sell itself and turn attention into intention — to clients, investors, and the market.