My advisory areas

Strategic Communication & Positioning

When companies feel that their message no longer reflects the real value of the business, I work on realigning identity, communication, market direction, and commercial strategy.

This includes:

  • positioning review
  • brand commercial narrative
  • offer clarity
  • go-to-market direction
  • support for communication decisions
  • alignment between marketing and sales

Media, Content & Attention Strategy

I support companies and teams in understanding how media, platforms, and attention behaviors are changing the way brands build relevance and memory.

I work on:

  • branded content
  • content ecosystems
  • media strategy
  • platform positioning
  • commercial narrative systems
  • audience attention dynamics

Transformation & Growth Advisory

I support management teams during periods of growth, repositioning, or transition, helping simplify the complexity between business, communication, and execution.





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Engagements and projects delivered

I provide strategic solutions in marketing, sales, and commercial narrative for companies in launch, scale, or transformation phases, as well as during strategic change.

Recent projects include:

Ninetynine
Commercial setup and internal asset activation within the agency. Launch of digital assets with the launch of an international project with ENEL involving digital gamification with UGC content.

DST
Rewrite of the commercial positioning, restart of the content strategy, and launch of product-marketing-sales alignment. Organizational and collaborative design for the tech company.

Moving Future
Full strategic advisory: business positioning, go-to-market definition, partnership strategy, content positioning, and commercial negotiations.

Specht Group
For this real estate company, I led the launch of a new premium resort from scratch. I worked as a fractional marketing & sales lead, handling the entire launch setup, communication, pricing, membership program, advertising, sales strategy, and — for the company’s main business — the commercial narrative for a pitch deck worth €10 million for an equity-based financing round.