Intersections 2025 BOMA club
BOMA panel — content, media & leadership
I moderated an international panel at Italy’s largest marketing event, hosting some of the world’s leading media executives.
Conversazione con Evan Shapiro
I hosted Evan Shapiro exclusively for Italy — one of today’s most influential global media thinkers. We discussed the future of media and advertising within it.
Media scenarios & business implications — ADV Express & Peaklight
My newsletter Content with a View is published in Italy by ADV Express from the ADC Group in Italian, and internationally by the U.S. startup Peaklight, and TVREV one of the most important media newsletter in US which brings together some of the world’s most influential media and TV thought leaders. It also includes a podcast.
Here I write about how changes in the media industry affect business strategy, and how leadership and organizational models shape business clarity and effectiveness.
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Advertising innovation and pricing for TV
I published a paper in an internal EGTA report — the international association bringing together Europe’s broadcasters and sales houses — on pricing advertising inventory and how to innovate an area that has become outdated.